The EU AI Act distinguishes between providers and deployers of AI systems. For most SMEs with an embedded chat widget, the classification is not entirely clear.
AI transparency obligation refers to the duty to disclose when people interact with an AI system instead of a human – for chatbots, it is regulated in Art. 50 EU AI Act.
A violation exists when an AI system such as a chatbot interacts with users without them being able to clearly recognise that they are talking to an AI.
An AI disclosure text is a visible notice that informs users they are interacting with an AI system instead of a human.
Art. 50 EU AI Act requires clear disclosure of AI systems that interact directly with people – such as chatbots and voice widgets.
The disclosure obligation for chatbots under Art. 50 EU AI Act applies from 2 August 2026.
Violations of Art. 50 EU AI Act can be punished with fines of up to 15 million euros or 3% of worldwide annual turnover – whichever is higher.
