What is an AI disclosure text?

An AI disclosure text is the concrete notice with which a chat or voice widget informs users that they are communicating with an AI instead of a human. It is the practical means by which website operators meet the requirements of Art. 50 EU AI Act.

Art. 50 does not prescribe an exact wording – what matters is that the text is clear, distinguishable and accessible before or while the user interacts with the system. In practice this means: an understandable notice directly in or next to the widget, not just hidden somewhere on the website.

An example for a chat widget opening: "Hello, I am the AI chat assistant of [company name]. I answer first questions automatically. For a personal conversation, you can reach our team at [contact]." A short, always-visible addition such as "AI chatbot – automated answers, no human in the chat" in the header or footer of the widget also works as a permanent disclosure.

It is important that the disclosure text remains perceptible throughout the interaction – a notice that only flashes up briefly and then disappears often does not reliably meet the requirement in practice. Whether a specific wording is actually sufficient in an individual case additionally depends on placement and design.

You will find more ready-to-use text modules as well as an overview of typical disclosure mistakes in the full guide to the chatbot disclosure obligation.